
The inside of my cheap wine closet. As in, there's another closet where I hide the more expensive stuff. The purpose of the cheap wine closet is manifold. It's where I go when I need a bottle under $10 for cooking, for drinking on a whim, or to bring to a last minute party. It's my stash of a little of everything, in case I didn't have time to go get a cabernet for my steak or if I buy oysters on the spur of the moment and realize prosecco would make them even better. Most bottles in the cheap wine closet are under $10, and all are under $20. And no, there's not a bad bottle in there.
But today, the wine closet helps me answer a question that's been asked of me increasingly often lately: what wine
does one bring to a party? Most people my age have a vague idea that wine is an approriate gift, but don't drink enough wine to know what's good, both in terms of taste and pricing. They also don't really want to spend more than $20 on a bottle to bring to a dinner party, and for a Friday night at a friend's house it might even be appropriate to spend closer to $10. But what does $10 get you? Not much.
So I offer a few tips. Please remember that these are low end wine buying tips for people who don't drink much wine. They do not reflect what one should or would do with a less constrained budget or more knowledge about wines. You might not end up with something fit for a wine critic, but you won't fall flat on your face either.
#1: don't just go to the supermarket and blindly grab a bottle. Most supermarkets carry low end blends from huge wineries (aka. wine factories). These wines tend to all be made from inferior grapes and taste pretty darned lifeless. You should counterintuitively avoid all the big names you've heard on TV or in bid ads (Beringer, Sutter Home, Mondavi, Sterling, Chandon, Gallo) because their good wines won't be in the $20 and under section.
#2: if at all possible, go to a real wine shop. Not a supermarket, not a liquor store, not Bevmo, not Costco. A real wine shop with real wine people. Tell them you're new to wine, looking for something to bring to a party, and that you want something that's incredibly easy to drink. Then give them your budget and let them work their magic. If you have other info, that'll help too. For example, if you know your host's favorite varietal, if you know what's for dinner, or if you already know that someone's bringing a red and you need to bring a white, etc.
#3: try a lot of wine. If you're really interested in becoming the person who always brings an interesting wine to the party, start trying some! Trader Joe's, Costco, and wine shops all have plenty of choices under $20 or even $10. I've even had decent bottles under $5 on occassion. Hold off on a few ice cream cones and Frappuccinos throughout the week and you'll have enough to try new one bottle a and build up your list of wines you liked enough to give people later.
#4: go foreign. Californian and French wines are expensive, and you'd do well to explore outside the two most famous wine regions in the world for value. I'll say this: as someone who drinks wine regularly, I'd much rather be gifted a mystery bottle than some more expensive but ho hum bottle I pass every week at the supermarket.
#5: find failproof varietals. It's very hard to find a good cabernet sauvignon or chardonnay for under $20, especially when you're a newbie. Instead, go for grapes that are cheaper across the board and you'll get more bang for your buck. Think of it this way: the most expensive cabernet sauvignon in the world is more expensive than the most expensive zinfandel, but a $10 zin can very likely surpass a $10 cab (perhaps because all the cab makers want to be selling that very expensive cab, but zin makers know they'll never achieve that flavor profile).
I'd go for a Zinfandel from Sonoma County (Seghesio and Sobon Estates), any Gruner Veltliner from Austria (a good riesling alternative; not at all the same, but pleasing to the same kind of palates and typically a much cheaper grape), any Brachetto d'Acqui from Italy (a fizzy dark pink dessert wine that's like spiked grape juice), or a simple muscato d'asti (sweet white dessert wine with barely a fizz). One cheap wine I was introduced to lately was Pepperwood Cabernet Sauvignon ($5 on sale at The Nugget in Davis, $10 normally). Sauvignon blanc and pinot gris also tend to be more user friendly at the lower price range than chardonnay or riesling.
#6: my favorite advice is to bring bubbly. People always think they shouldn't bring bubbly unless it's a special occassion, but I say why not? Sparkling wine/bubbly/champagne costs just as little as a bottle of wine, and is much more exciting if you can't afford a superb bottle of wine. How fun would it be to be known as the person who always brings the bubbly? Ballatore Grand Spumante, my $6 bubbly of choice, is a sugar bomb that's great for a birthday party because you know there'll be a cake to go with it. If otherwise restriced to a $10 budget, go with a prosecco from Italy. Under $20, Gloria Ferrer Sonoma Coast and Roederer Estates are my favorites (and very easy to find). There are plenty of proseccos under $20, but I haven't found one I like more than Ferrer or Roederer's sparkling whites. I despise Martini & Rossi and Domaine Chandon, so don't ask me about those. Around $25, Piper-Heidsieck Brut and Pommery are fantastic. Going up around $35 I've only had Veuve Clicquot Ponsardin, and beyond that I haven't had the pleasure of venturing.
These are just my observations over a very few years of buying, drinking, giving, and receiving wine. I'm sure my opinions will change over time, but I think for now they're indicative of how young people think about wine.